영문판 다운로드 웅진씽크빅분석,유아교육,웅진씽크빅마케팅전략,웅진씽크빅기업분석 다운 ZO
- essbarr7444
- 2020년 12월 15일
- 2분 분량
영문판 다운로드 웅진씽크빅분석,유아교육,웅진씽크빅마케팅전략,웅진씽크빅기업분석 다운
영문판 다운로드 웅진씽크빅분석,유아교육,웅진씽크빅마케팅전략,웅진씽크빅기업분석
[영문판]웅진씽크빅분석,유아교육,웅진씽크빅마케팅전략,웅진씽크빅기업분석
[ Strategic Managemet ]
Woongjin Thinkbig
Company Introduction
1
CONTENTS
Analysis- 5 forces model/ SWOT / VRIO
3
New Strategy
5
New Vision and Goals
4
Vision and Goals
2
Educational Culture Operations Division
Future Education Operations Division
School Operations Division
English Education Operations Division
Middle school Education Division
1. Company Introduction
Vision
To be a Great company most people want to respect
Launching Middle School Home materials
Lecturing with both on-line & off-line
channels
Entering E-Book Market
2. Vision and Goals
Goal
Total revenue 1.3 trillion KRW by FY2013
- Consumer Characteristics
- Strong consumer power
- Dae gyo, Je noung, Gu mon are the main competitors in our market
- Ranks first or second in the market share
- Other English specialized companys - Tun Tun English , Yun’s English academy
Can stay stable on getting their materials from Woongjin Hondings- their parent’s company
Many substitutes TV, School, on-line and so on
Heavy threats on Woongjin’s Materials
3. Analysis- 5 forces model / SWOT / VRIO
5 Forces Model
Ⅰ. 5 Forces Model
Strength
Weakness
1. high awareness of brand identity
2. original contents
3. cost reduction with vertical integration and economy of scale
4. self R&D and cooperation with external company
5. enhance on internal capability with business diversification and M&A in terms of education market
6. easy to get funds as an company listed on the KOSDAQ
1. lack of diversity in terms of products and services
2 lack of specialization in terms of subjects
3. have no materials of custom-made educational contents
4. mismatch between development of contents and consumers’ recognition
5. relatively low ratio of net working capital
Opportunity
Threats
1.continuous growth in private education market despite the economy recession
2. extension of home material’s market in abroad
3. growth in chinese education market
4. emergence of various and useful tools for studying materials
5. change of educational trends(teaching by rote-` self motivated studying)
1. strong consumers’ power owing to too many substitutes
2. consumers’ awareness of home material’s image
3. saturation in domestic home material’s market
3. Analysis- 5 forces model / SWOT / VRIO
Ⅱ. SWOT
Valuable
Rare
Imitation
Organized
Competitive advantage
Inbound
O
O
△
O
Temporal C.A
R&D
O
O
X
O
Continuous C.A
Diversity of product
x
Competitive
disadvantage
Human resource
X
Competitive
disadvantage
Marketing capability
O
O
O
X
Competitive
disadvantage
Channel
O
O
O
O
Continuous C.A
Service
O
O
O
O
Temporal C.A
Financial position
O
X
x
O
Temporal C.A
3. Analysis- 5 forces model / SWOT / VRIO
Ⅲ. VRIO Analysis
4. New Vision and Goal
- Abstract concept
Limited range of
bu
[문서정보]
문서분량 : 20 Page
파일종류 : PPTX 파일
자료제목 : 영문판 다운로드 웅진씽크빅분석,유아교육,웅진씽크빅마케팅전략,웅진씽크빅기업분석
파일이름 : [영문판]웅진씽크빅분석,유아교육,웅진씽크빅마케팅전략,웅진씽크빅기업분석.pptx
키워드 : 영문판,웅진씽크빅,유아교육,웅진씽크빅마케팅전략,웅진씽크빅기업,다운로드,웅진씽크빅분석,웅진씽크빅기업분석
자료No(pk) : 11072712
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